Our path to a sustainable planet

Sustainable materials are no longer optional

Not only humans but also our pets are exposed to an increasing amount of chemicals in products, food and synthetic toys. Additionally, most pet accessories are made from synthetic man-made materials like nylon, polyester, neoprene or synthetic rubber. All using a huge amount of fossil fuels in the production process. To save the planet and stay within the allowed target increase of 1.5 degrees by 2050 as per Paris Agreement, we need to do so much more. Companies and brands have the responsibility to source more consciously and to turn their backs on products made from fossil fuels. Nature has so much to offer.

We can make better choices by choosing eco friendly pet products. And this is where Hooman's Friend comes into play.

Dog Playing with a Bottle on the Beach _edited.jpg

A path to circular economy

Plastic is made to last. Depending on the type of plastic it takes 450 to 1000 years to degrade in a landfill. Can you imagine? 

Instead of a linear economy (make, use, dispose), we need a change to a circular economy in which we keep resource in use for longer, extract all maximum value and then recover and regenerate the materials at the end of the product life cycle (reduce, reuse, recycle).

Our natural dog products and our natural dog chew toy can be recycled and re-purposed or are biodegradable. The best plastic is no plastic.

Our materials

Hooman's Friend is proud to launch our first collection into the market from a material that has been known to humanity for over 2000 years: Hemp

It is the basis of our eco friendly pet products collection. Innovation doesn't always need to be world changing. We just need to focus on what Mother Nature has to offer.

Hemp is a natural alternative to man-made synthetics, like polyester and nylon, and a more sustainable option to conventional cotton. If we get used to replacing fossil fuel based materials with what nature has to offer, we are improving our chance of saving the planet. And that is the point, isn't it?

Hemp is especially hypoallergenic. We offer dog collars for sensitive skin to prevent hair loss and allergic reactions.

Our packaging

We vouch for the packaging of our products. All materials used are either 100% recycled, recyclable, compostable or reusable. All prints are made from soy-based ink as opposed to the usual fossil fuel inks. We will actively encourage our customers to recycle or reuse the packaging and providing clear instructions on how to do that proactively.

Furthermore, the purchase of our packaging results in the plantation of a tree and we are member of Ecologi to offset our carbon footprint through planting more trees.

Below shows an overview of our packaging, which you will receive if you place an order:

Shipping box

67% recycled content and 100% recyclable (UK sourced)


Goodbye plastic. 100% recycled FSC, water-activated, soy based ink


Tissue paper

FSC certified. Acid free paper, soy-based inks, recyclable

Thank you cards

100% recycled content, compostable and recyclable as completely paper based. 

No silicone or plastic coating that average cards have.

Shipping label

100% compostable and made from FSC recycled content. Non-toxic adhesive.

Our Roadmap to eco friendly pet products

Our vision

Be the first fully transparent, fully certified and fully eco friendly pet product brand in the world, putting the environment first for a better planet.

Our mission

We believe in creating natural dog products and and cat supplies from wholesome, innovative, recycled, biodegradable or organic materials that promote a healthy pet and result in a lower carbon paw print.