Hooman’s Friend Sustainability Framework 2022
We live in a time when economic consumption and development threaten human and animal existence worldwide. Mother Earth is bleeding. Currently, we are living as if we had 1.6 earths to live on. But we only have one. Therefore, we believe that any brand that starts selling products on the market is responsible for the environment and its inhabitants.
In 2015, the United Nations Member States shared 17 Sustainable Development Goals to give a framework and call for urgent actions on regional levels.
As a start-up, we don’t have the instruments to address all of them simultaneously, so we have identified 5 goals that we feel we can influence positively and improve on a smaller scale.
Our chosen goals:
Goal 4: Quality Education
Goal 6: Clean Water and Sanitation
Goal 12: Ensure Sustainable Consumption and Production Patterns
Goal 13: Climate Action
Goal 15: Life on Land
1. Communication and community
We will always communicate transparently and keep open channels on our social media. We will educate and raise awareness among the community and customers via our blog posts focusing on sustainability topics and promoting sustainable lifestyles. We want our community and customers to make educated decisions on consumption and feel like they can make a difference in policy issues from the bottom up. We want to inspire and be a part of the discourse. (Goal 4/13)
2. Our packaging
We promise that all our packaging will be either compostable, recycled materials or reusable. Our view on the packaging is inspired by the idea of a circular economy. As a brand, we will turn our back on all linear economy principles (make, use, dispose of), which goes against sustainable consumption. Instead, we embrace the principles of a circular economy in a spirit of reduce, reuse, recycle.
All writing is printed with soy-based ink colours instead of the usual petroleum-based inks. In addition, all cardboard is FSC certified or produced from recycled wood pulp.
As we lose visibility once shipping our packaging to customers, we want to clearly communicate what can be done to extend the lifecycle or post upcycle ideas for inspiration via our blog. (Goal 12/4/15)
3. Our Carbon footprint and your pets carbon paw print
We have partnered with Ecologi to offset some of our emissions by planting trees like Mangroves in Madagascar, Mozambique and Nicaragua. We are also prioritizing, whenever possible, to source our products and production regionally in the EU. We know this effort is not enough, and 2022 will be used to understand our exact carbon footprint across our Supply Chain. (Goal 13/15)
4. Our products
In their mission, Amazon places their customers first. We are putting the environment first. We will not sell any products where we feel they don’t improve the carbon footprint or pawprint of an already existing product on the market. This means that you will not find any of the below materials in our products: