From our story to 

It all starts with my first pet, Jack the boxer. I was 7 or 8 years old when he came into my life in the late 90s as a little puppy. He became my best friend who knew all my secrets, ate my food under the table that I didn't like, and played Simba whilst I was Nala from The Lion King. Unfortunately, he only lived for 8 years, and the day he died, it broke my heart. It's still vividly burnt into my memory. He suffered from a heart condition and several skin cancers that needed operations throughout his life.

As I got older, I learnt more about the environment, sustainability and how we are hurting ourselves by hurting Mother Earth. But, my thoughts went back to Jack, and I felt one feeling: Guilt. Could we have given him a higher quality of life? Better food? Less absorbed microplastics through toys and accessories?

Image by Anita Peeples

What does this have to do with the creation of Hooman's Friend?

Jack is not only on our logo but also the driving force behind our mission. We are building a brand to protect pets from all the nasties we are exposed to today. That means reduced plastics, no chemicals, and only sustainable and sound products for the environment, humans and pets alike. As they can't choose for themselves, we must make the right choices for them, for a long and healthy life with your best friend. 

In my heart, I believe Jack would have had a couple of more years in him with the proper nutrition, the suitable toys without nasty chemicals and in general products of natural ingredients. But Hooman's Friend is not only for Jack. It's for every pet out there, with or without owners. We are here to raise awareness for new innovative and sustainable materials, promote a circular economy and be absolutely transparent about where our products are coming from. Our understanding and our conscious choices can contribute to saving pets, plants, and the planet.


See our roadmap to sustainable pet products